Needs Assessment

The Merchants of Cool is a documentary about researchers and marketers exploring out into the society to see what is popular or cool in the latest trends within teenagers. These people would spend days going around the streets, malls, and even schools to find out what is the next big thing that will give them the attention from people. They would have the teenagers participate in surveys and studies while analyzing them thoroughly to portray the founded characteristics into the media. These marketers realized that teenagers are actually portraying themselves to the media so the media would then reveal it back to the teenagers, which teenagers then sees it and portrays them that way. The only disadvantage of that was once the marketer reveals what is cool to the world, they would have to go on the radar and find out what is the next thing that is cool. We live in a culture, a consumer culture to be specific where we are driven to buy things, especially teenagers, which is fueled by corporate motivation to annual grow profits. There was a teenager in the video and she stated that no matter where she goes, she must always get ready to look nice before she leaves the house. As mentioned earlier, sometimes the media depicts things that will cause teenagers to feel like they are not good enough, thin enough, or pretty enough and the negative thoughts build up. Although this video was made about twelve years ago, teenagers are still the same as today. Teenagers should not have look into the media or advertisement to find out what they want or how are they supposed to be. Each individual is different with a unique mind so every teenager should act and be like however they want. Teenagers just needs to understand that the cool hunters are just being paid to find people who they think are cool to ask questions and find answers, which advertisers and producers will then use this cool information to sell more products. Needs Assessment In the needs assessment process, the broadest possible set of people who are affected should be included. The list will include students, professors, and school personnel from academic institutions from those who are implementing semesters and trimesters. The views of these people will then be used to assess the debate between these two schedules of academic year and also assess the feasibility of this study. Just like the story of the six blind men and the elephant, different people recognize different pieces of the puzzle but when taken together, these views will contribute to a holistic understanding of this debate.The breadth of experiences and viewpoints will enrich the understanding of the problems that exist in the organization. Likewise, the ideas that will be generated will shed light about other dimensions of this debate that might not have been highlighted before.A combination of research tools and strategies will be utilized in order to get the views of these people as ef fectively as possible. A preliminary understanding of the problems facing the organization is called for. As such, content analysis of what have been written before may be undertaken to arrive at a summary of discussions and arguments. This will aid in the creation of a questionnaire and writing of interview questions.Using questionnaire is more time efficient since more people will be reached and if closed questions are utilized, then the analysis will be easier. However, open-ended questions yield more varied insights and responses although they are more difficult to quantify and analyze (Gall, Borg & Gall, 2002). Interviews, on the other hand, yield what Stringer (2003) called epiphanies and illuminative experiences. Interviews are also very personal and will dig the personal views and attitudes of the respondents regarding their preference in the debate and the various reasons behind these preferences. ReferenceGall, M., Borg, W., and Gall, J. (2002). Educational Research: An In troduction (7th ed.). Pearson, Allyn, & Bacon.Stringer, E. (2003). Action Research in Education (1st ed.). Upper Saddle River, NJ: Prentice Hall. Needs Assessment The Merchants of Cool is a documentary about researchers and marketers exploring out into the society to see what is popular or cool in the latest trends within teenagers. These people would spend days going around the streets, malls, and even schools to find out what is the next big thing that will give them the attention from people. They would have the teenagers participate in surveys and studies while analyzing them thoroughly to portray the founded characteristics into the media. These marketers realized that teenagers are actually portraying themselves to the media so the media would then reveal it back to the teenagers, which teenagers then sees it and portrays them that way. The only disadvantage of that was once the marketer reveals what is cool to the world, they would have to go on the radar and find out what is the next thing that is cool. We live in a culture, a consumer culture to be specific where we are driven to buy things, especially teenagers, which is fueled by corporate motivation to annual grow profits. There was a teenager in the video and she stated that no matter where she goes, she must always get ready to look nice before she leaves the house. As mentioned earlier, sometimes the media depicts things that will cause teenagers to feel like they are not good enough, thin enough, or pretty enough and the negative thoughts build up. Although this video was made about twelve years ago, teenagers are still the same as today. Teenagers should not have look into the media or advertisement to find out what they want or how are they supposed to be. Each individual is different with a unique mind so every teenager should act and be like however they want. Teenagers just needs to understand that the cool hunters are just being paid to find people who they think are cool to ask questions and find answers, which advertisers and producers will then use this cool information to sell more products.